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Mon Jul 28, 2025
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The simple formula that works for B2B and B2C!
Struggling to create videos that turn viewers into customers? You're not alone.
Most business owners make videos without a plan and wonder why they don't see results.
Here's the truth: great business videos follow a simple formula.
I've broken it down into 5 steps that anyone can follow.
Hard sell vs soft sell - decide upfront
More followers or direct sales?
Every video needs a clear purpose
"Everyone" is NOT your audience
Get specific - the narrower, the better
Speak to one person, not everyone
First 3 seconds make or break your video
Short, catchy, and straight to the point
No hook = people scroll away
Benefits, comparisons, or demos
Help them understand what's in it for them
Make it about their problems, not your product
One simple instruction
"Follow for more tips" or "Contact us now"
Telling your audience to do something brings direct action
The key is being intentional with every second of your video to grow awareness, trust, and eventually Sales!
Ready to boost your video game? Share this with a friend who needs these tips!
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