Understanding TikTok Shop Prohibited Products: 

My Personal Experience with Violation Points

Tue Oct 29, 2024

The Hidden Trap of Restricted Products on TikTok Shop

Let me share a costly lesson I learned about TikTok Shop's prohibited products. Despite being careful with my product listings, I received 4 violation points for selling weight loss products - a category completely restricted on the platform. 

Even though I meticulously avoided using "weight loss" keywords in my product titles, TikTok Shop's Artificial Intelligence (AI) spotted slimming-related claims right on the product packaging.

Complete Guide to TikTok Shop's Prohibited Products

Strictly Prohibited Items

  • Illegal products and counterfeit goods
  • Adult content and services
  • Endangered animal products
  • Weapons and hazardous materials
  • Financial instruments (including cryptocurrency)
  • Hemp-derived products
  • Human body parts or remains
  • Illegal drugs and related paraphernalia
  • Smoking products and e-cigarettes
  • Unsafe food products
  • Unlabelled and repacked consumer goods
Unsupported Products
  • Weight loss and slimming products
  • Alcoholic beverages
  • Mystery boxes
  • Political merchandise
  • Secondhand items
  • Select automotive parts
  • Certain medical devices
  • Pet supplies (specific categories)
  • Virtual products
  • Services of any kind

Understanding TikTok Shop's Violation System

The platform operates on a points-based penalty system. Each violation typically results in 4 penalty points, and these points accumulate over time. 

What many sellers don't realize is that TikTok Shop's monitoring goes beyond just product titles and descriptions - they scrutinize everything, including:

  • Product packaging
  • Product images
  • Marketing materials
  • Customer reviews
  • Live stream content


Once a seller accumulates 48 violation points under TikTok Shop Health, the platform can permanently ban the shop. This strict enforcement helps maintain platform integrity while protecting their customers.

How to Protect Your TikTok Shop

Based on my experience, here are key steps to avoid violations:

  1. Thoroughly review all product categories before listing
  2. Check both product packaging and marketing materials for restricted keywords
  3. Stay updated with TikTok Shop's guidelines
  4. When in doubt, contact TikTok Shop support for clarification
  5. Regularly audit your existing listings for compliance

What to Do If You Receive a Violation

If you receive a violation notice:

  • Review the specific reason for the violation
  • Remove the problematic listing immediately
  • Appeal if you believe there's been an error
  • Document everything for future reference


Final Thoughts

Selling on TikTok Shop can be rewarding, but it requires careful attention to platform rules and prohibited products. My experience with the weight loss product violation taught me that compliance goes beyond surface-level listing optimization. 

Success on the platform depends on understanding and following these guidelines completely.

Remember, it's better to thoroughly research product restrictions before listing than to face penalties later. The platform's strict approach to prohibited products ultimately creates a safer shopping environment for everyone involved.

Kong
Kong is a TikTok Trainer & Ecommerce Consultant

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